How It All Kicked Off
Hey, eh! We’re Natasha and Andrew, coming at you from Orangeville, Ontario.
In our small-town Ontario spots, we’ve seen factories shut down, buddies lose their jobs and homes, and local shops struggle to keep the lights on against those massive multinational giants.
Meanwhile, stuff made overseas has flooded in—cheap foreign goods that don’t put a dime into Canadian jobs or help our economy one bit.
We figured there’s got to be a better way to do this, so we rolled up our sleeves and got to work.
Canadian-Made Clothing with a Purpose
We’re all about clothing that’s made right here in Canada—and it’s not just about looking good, it’s about doing good. We’re convinced that choosing Canadian-made stuff is the key to breathing new life into our country’s economy.
These industries aren’t just factories and numbers—they’re jobs that put food on the table for millions of families, keep our social programs running, and churn out top-notch products that make our lives better.
That’s why we kicked off Choose Canadian, our apparel brand, from the ground up. It’s our way of shouting two big ideas from the rooftops:
If you’re shopping, give Canadian-made and Canadian-grown a go whenever you can.
If you’ve got a say at a company, think about making your stuff right here at home.
If you’ve got a say at a company, think about making your stuff right here at home.
Since we got rolling, we’ve been blown away meeting so many fellow Canadians who care as much as we do about keeping jobs alive and knowing where their gear comes from.
Clothing That’s 100% Made in Canada
We’re all in on making every single piece of our clothing right here in Canada—no exceptions.
It’s about backing our local economy, paying fair wages, keeping our environmental impact as small as possible, and crafting clothes built to stand the test of time. For us, these aren’t just nice-to-haves—they’re must-haves.
How You Can Pitch In
It’s time to rally Canadians who want to bring jobs back home and get our economy firing on all cylinders again.
Snap a pic of yourself and share it on social media with the hashtag #elbowsupcanada. You’ll be amazed how many of us across the country genuinely care about backing local jobs and homegrown products.
Together, we can spark a movement—encouraging Canadians to build local and shop local, one post at a time.